Market Based Services
Knowing your Client’s view of their world is
fundamental to your success – that’s our premise.
Sometimes that means understanding your Client’s
market and industry…or knowing your
competition’s position in those markets.
We provide a range of Market Based Services
to our clients, including
Market Analysis,
Market Research and
Market Intelligence
to help our clients understand their situation and
thus make informed, well-thought out business
decisions. We also conduct
Technology Assessments to help clients
determine understand how their technology compares
with the competition, or how well it is positioned
to meet and/or exceed market requirements.
Regardless of which service fits your needs, their
purpose is the same: (1) determine there is a
significant and long term Government market niche
into which your firm can sell services, and (2) help
you determine how your services and core
competencies might be tailored to address that
market niche.
In other words – we answer two fundamental
questions:
-
Is there anything I can sell to the government?
-
If I decide to sell to the Government, what will
I have to do and how will that impact my
company?
Our Market Base Services are customized –
scoped specifically to meet your objectives and fit
within your budget. We don’t prepare or utilize
canned market information. Instead we conduct our
own research using primary and secondary sources,
often beginning with searching and coalescing public
records/information and eventually working directly
with subject matter experts in the appropriate
market segment. We use this approach to prepare a
written presentation (narrative or PowerPoint) on
your company letterhead for your internal purposes.
Selected Example Market Based Services we’ve
provided:
Technology Assessment
– for a classified client, we identified the range
of companies operating in the field of image
detection (non-visible light spectrum), assessed
their ability to develop technology meeting
requirements, arrayed the market into three
capability based tiers and presented a report which
included a suggested approach for help our client
obtaining the desired technology
Market Intelligence
– for a manufacturer of special applications
technology materials, we conducted an in-depth
analysis of DoD technology requirements, program
plans and likely funding streams to assist our
client with sales forecasts. We update this
information and data on an annual basis
Market Analysis
– for a leading R&D firm, we provided a top-level
assessment of DoD’s tactical vehicle programs –
offering the DoD’s likely technology and procurement
investments over a defined timeframe
Market Analysis
– for a confidential client considering a Merger and
Acquisition opportunity, we validated the target
company’s market forecast against DoD planned
procurement information
Market Research
– for a software company considering entry into the
Government Market, we analyzed and assessed the
software and information technology spending plans
for specific Government Agencies and reported on the
size and scope of potential opportunities available
Market
Potential
– for a leading technology firm seeking to assess
cost/benefit of a new technology investment before
entering a new government market area, we
researched, identified, analyzed and prepared a
report on the upcoming spending plans for a range of
specific government agencies, combined with a “101”
level description of this government market segment
for the company’s decision makers
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